In a significant boost to the fintech sector, Elevation Capital has led a $5 million funding round for Belong, an innovative startup dedicated to serving the financial needs of Non-Resident Indians (NRIs). This investment underscores the growing interest in tailored financial solutions for the Indian diaspora worldwide.
Belong aims to simplify cross-border financial management for NRIs by offering a platform that addresses challenges such as international remittances, investments, and banking. The startup's mission is to empower NRIs with seamless access to financial tools that bridge the gap between their home country and their current residence.
The funding round also saw participation from Relentless Ventures and several prominent angel investors, including key industry figures from companies like Urban Company, Zomato, and Mamaearth. This diverse backing highlights the confidence in Belong's vision to revolutionize NRI financial services.
With the fresh capital, Belong plans to enhance its technology platform, expand its service offerings, and reach a wider NRI audience across key global markets. The company is focusing on creating user-friendly solutions to tackle complex issues like tax compliance and wealth management for its target demographic.
This investment comes at a time when India's fintech ecosystem is witnessing rapid growth, ranking among the top globally for funding in 2025. Belong's focus on a niche yet significant market segment positions it as a potential leader in cross-border fintech innovation.
As Belong scales its operations, the startup is set to play a pivotal role in connecting NRIs with India's evolving financial landscape, ensuring they can manage their finances with ease and efficiency. This funding marks a promising step forward for both Belong and the broader fintech industry.
Alfred Lee
