In a groundbreaking move for cryptocurrency adoption, Binance Pay has partnered with French fintech firm Lyzi to enable crypto payments across more than 80 merchants in the glamorous French Riviera. This initiative spans iconic cities such as Cannes, Nice, Antibes, and Monaco, bringing digital currency transactions to a wide range of businesses including hotels, shops, and restaurants.
Tourists and locals alike can now use stablecoins and other cryptocurrencies to pay for everything from a morning coffee to luxury hotel stays. This development aligns with the growing acceptance of digital assets in Europe, fueled by regulatory frameworks like MiCA (Markets in Crypto-Assets), which encourages wider crypto integration.
As part of the rollout, Binance Pay is offering incentives such as EURI rewards for tourists spending a minimum of €20 at participating venues. This not only promotes the use of digital payments but also enhances the convenience for international visitors exploring the Riviera's vibrant tourism and hospitality sectors.
The partnership with Lyzi is a significant step toward mainstream crypto adoption, especially in a region known for its high-end clientele and global appeal. Merchants benefit from seamless payment processing, while customers enjoy the flexibility of using digital assets in everyday transactions.
Cannes, in particular, is pushing for widespread digital adoption, positioning itself as a forward-thinking hub for tech and innovation. The inclusion of prestigious hotels and popular retail outlets in this initiative underscores the potential for crypto to redefine commerce in luxury destinations.
This expansion by Binance Pay signals a broader trend of cryptocurrency becoming a practical payment option worldwide. As more regions embrace digital currencies, the French Riviera sets a precedent for blending cutting-edge technology with timeless elegance.
Maria Lourdes
